I work between strategy, AI and the human systems underneath them — co-founding Metrika, hosting Mente Maestra, and building the small things that make larger things possible.
I build products, operate companies, and tell stories about the people who run them. This page is my receipt.
Three things currently on the bench.
A Paraguayan technology studio shipping proptech, agritech and AI products. I lead business, positioning and commercial strategy; my co-founder leads infrastructure. We are currently building Lotty and Allia.
The science behind high performance. 4 episodes live, 10+ in pipeline. Biweekly on Spotify, YouTube and the web.
My daily trends scanner and ops assistant, built with Claude. In constant iteration.
Ventures I co-founded, automations I shipped, sites I designed.
Territorial intelligence for land and assets
A platform for musicians
My daily trends scanner and ops assistant, built with Claude
Drive → ChatGPT → Notion in zero clicks
CRM sync that stopped wasting my Sundays
A bot that answers everything from dinner to derivatives
A website for a musician that actually sounds like her
A bakery site that tastes like the cookies
I generate ideas, innovate, learn, build, transform — and never stop investigating.
Marketer and operator who builds. I hold a Marketing degree from Universidad Americana (5.0/5.0, twice Valedictorian) and spent a year at Wichita State before a knee injury brought me back to Paraguay — where I co-founded Metrika, launched Mente Maestra, and started shipping products from Asunción.
My edge is moving between strategy, shipping and storytelling without losing the thread. Currently deepening into growth systems and applied AI.
Latest essays and recent episodes. Published when a piece is ready, not on a calendar.
En este episodio hablamos con Lucas Sosa, fotógrafo y director creativo, alguien que construyó una carrera desde cero en un camino donde no hay estructuras…
Read on Substack →Williams Brizuela es Director Técnico del Club Olimpia, especialista internacional en handball y uno de los entrenadores más consistentes del deporte paraguayo.
Read on Substack →Hoy conversamos con Ana Maidana, ingeniera de audio, productora musical y guitarrista paraguaya que ha construido su carrera entre Paraguay y Abu Dhabi.
Read on Substack →Training, travel, studios, nights at the office. The part of the work that doesn't ship but fuels everything that does.
